At this month’s Hackers & Founders, I took the opportunity to pitch my company, Repurify. I took about four minutes minutes to illustrate the pain point in our industry and how we’re going to alleviate it.

RepurifyRepurify is my passion project that I co-founded a year ago. This online boutique offers some of the safest, most effective non-toxic personal care products and cosmetics. Think natural makeup, organic shampoo, and skin-safe shaving cream.

When presented with all of he information and options, I lean towards the healthier choice. Far from a health “nut,” I don’t count calories or read every blog post on WebMD. But, like you, I understand that the lifestyle we choose today effects more than today (or tomorrow, or the next, for that matter).

Last year, I learned all about the chemicals and potentially toxic ingredients that find their way into our daily-use products and onto store shelves across Big-Box-Store America. The more I learned, the more I was driven to find a reasonable solution. It was the classic entrepreneurial inner voice: “There’s got to be a better way.”

Please watch my Hackers & Founders elevator pitch for Repurify and let me know what you think:

What do you think? What can I improve for next time?

I appreciate any feedback on out product and ideas. You can check out some of our products on Repurify.com, follow us on twitter, or find us on Facebook.

I’m sure I’ll post more about Repurify soon. Stay tuned. . .